Stop Staring Now! The Billboard Have Eyes Too!

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Ohh! This is not at all what you are thinking. Not a sequel to “The Hills Have Eyes”, but ya! You must be alert whenever next time you look at a billboard. You will shocked to know that it might just be staring right back at you!

Well, Eyebox2 is a brand new way for all advertisers to track exactly which billboards, shelves, or plasma TVs are attracting attention of crowd. This innovative device has been developed by Xuuk, Inc and recently shown at a presentation at Google for the first time. Eyebox2 system makes use of an array of infrared LEDs and a 1.3 megapixel digital camera in order to monitor eye movements.

“You know when you use flash photography and people get red eyes? Normally, you would use photo editing software to get rid of that,” says Vertegaal. “Our software works the same way, except it solicits a red eye in people standing in front of it, and uses it.”

This device, somewhat resembles google Analytics that works for the offline world, while allowing advertisers to assess the efficiency of advertisement performances and product placements.

Well again, undoubtedly this valuable feature sounds really good because until now, eye-tracking system has worked up to only half a meter. But Eyebox2 facilitates an extended tracking by increasing the distance up to 20 times, which comes around 10 meters. Credit goes to high higher resolution that can easily recognize the distinctive infrared signature form a human pupil pair. Moreover, it can also track many people at the same time and can find out their gaze from four meters away to 15 degrees closer. Costing $999, this device is expected to prove as a ground-breaking tool for advertisers.

Inventor of the technology, Roel Vertegaal told that the Eyebox2 is currently being utilized by advertisers in Britain, while this technology is yet to be adopted by the advertisers in United States.

camera eyebox gadget google xuuk

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